How Progressive Web Apps Are Redefining User Engagement

What is a “Web App”

It’s simply a fact that most of the world use web apps everyday of there life, some might use Gmail or Google docs, while others utilize Netflix or Spotify. Web Apps exist everywhere and have a multitude of different functions. Some, like Gmail or Google docs are applied for professional use for the most part, While other web apps, like Netflix and Spotify, are used for entertainment and enjoyment. But would it surprise you to know that most people don’t know what a web app is, or even that they won’t know that they’re using on right now?

This brings us to the monumental question of, What is a Web application? A web app, otherwise known as web application, are software used on the web to enhance the users experience on internet browsers. They are usually utilized to provides users with interfaces that give access to tools, data, and services without needing to install any additional thing onto your computer or laptop.

How web apps have changed engagement from users

Before the popularization of web apps on the internet, people were unable to do even a fraction of what we can use the internet for now. Before, people were mainly only going online to read things that weren’t up to date at all, and there was little to no entertainment on the internet what so ever. But after the popularization, hordes of people, companies, and organizations flooded the internet. Apps like Gmail and Google docs drew in companies with their easy to use interfaces and how they excelled with the use of professional work.

These web apps made it easier for corporate groups to cooperate with both projects and long distance communication. On the other hand, Netflix and Spotify used web apps to grow their brands astronomically. Netflix used web apps to create a fresh, new streaming service that revived the brand from the brink of bankruptcy, while Spotify used them to become one of the biggest audio streaming websites on the globe in a very small amount of time. Practically everyone you know has used Spotify at least a handful of times. Using web apps, companies popularities soared.

Ways users benefit from web apps

  • Users gain the ability to continue their work via any device, whether on the computer or their phone, you can access it on anything at anytime as long as you have access to the internet
  • Gives multiple users the ability to communicate and work simultaneously on work projects, boosting collaboration between team members and promoting accelerated growth inside their groups.
  • The use of these apps allows the companies to immediately obtain than newest version without having to update or install any more data to their device

Why web apps draw people in

It’s not difficult to see why people love web apps. They give the ability to simply search something up and use it just as effectively as other who have downloaded or installed apps for companies. Of course with the added bonus of not wasting storage on said applications.

Couple that with the ease of access on virtually any device with an internet connection, and it’s obvious why people prefer it. Because of web apps, you can watch Netflix with your friends while going out to eat or contact your boss and coworkers while not at a computer.

Thanks for reading

In conclusion, Web apps practically redefined ways for users to enjoy or use the internet. Companies like Netflix and Spotify used the simple yet practical design and accessibility of them to grow exponentially in the eyes of consumers, and companies all over the world benefit from web apps like Gmail or Google docs everyday because of how easy they make communication and collaboration, even with distance between workers. When you put all of the benefits together, is it really that much of a surprise of how it changed and redefined user engagement?